You might have heard about Elias Theodorou. Or maybe not. It all depends, really.
If you’re Canadian, like he is, the chances are good. After all, he isn’t just a UFC fighter who took part in The Ultimate Fighter: Nations and now competes on Saturday’s UFC Fight Night 54 main card in Halifax, Nova Scotia, Canada. He’s also been a model, actor and generally in front of a camera in Canada for a numbers of years.
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Elias Theodorou and the art of self-promotion
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