Conor McGregor is apparently getting an outrageous level of glow in the lead-up to the occasion, however this can be actually about featherweight champ Jose Aldo. He could be the last remaining Brazilian winner. I’d never go as far as proposing the market falls because state without him, but I’d underscore it could be more problematic than some understand. Every state enjoys and must find their countrymen do nicely, but Brazil appears to put additional emphasis on it (I do not understand if that is reasonable, but that is my read from afar). Keeping the title may be crucial to UFC’s attempts to nurture what’s among their top three markets.
None of this can be to undercut the realities in the floor. There are enormous swathes of ability across all weight classes there. The TV handle Globo is a godsend. But having winners – main combatants – is very important to a nation that turned around on MMA at a time when numerous Brazilians were enormous stars or belt holders and will lead a fresh upsurge in interest.
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UFC 179 fight card: What Is at stake?
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