The future of sponsorships in mixed martial arts radically changed on Tuesday, as the UFC and Reebok declared a landmark six-year deal that will efficiently replace in-cage fighter patrons having a uniform supplied by Reebok. Whether this shift will finally be a positive or negative net increase on combatants’ wallets remains to be seen — details of the recent tiered payout system are, only at that point, foggy — but there is no underselling the value UFC’s conclusion here.
Check out reactions to the statement from professional combatants both in and out from the UFC below, which we’ll be upgrading occasionally through the entire day.
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Experts respond to UFC-Reebok sponsorship, new uniform plan
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