Based on preliminary numbers, it’s hard to come to a conclusion as to what it meant for Bellator and UFC to go head-to-head on Friday night, past that it doesn’t appear either hurt the other significantly, and that each product looks to have more of its own audience as opposed to an audience that switched back-and-forth.
Overall, the UFC show from Ledyard, Conn., headlined by Ronaldo “Jacare” Souza’s win over Gegard Mousasi, did 911,000 viewers on average between when the main card started at 10 p.m. and the conclusion of the main event. That number was well ahead of what UFC had done the previous two Saturday nights with a Benson Henderson vs. Rafael dos Anjos led UFC Fight Night (689,000) and the UFC 177 prelims (an unusually low 436,000). Even with the competition, it was well ahead of what they average on either Saturdays or Wednesdays. It was also a show with more familiar names — like Alistair Overeem, Ben Rothwell, Matt Mitrione and Joe Lauzon – than most Fight Nights, so it should have done better than average.
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UFC wins ratings battle on Friday night, but Bellator comes close in head-to-head period
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